June Training Programme

Fundamentals of Route Development for Airports and Destinations

This course offers a comprehensive introduction to air service development, catering primarily to those who are relatively new to the function.
This course equips delegates with the practical tools and techniques to attract new routes and growth from airlines.

Route Traffic Forecasting, Catchment Analytics, Data and Long-Term Forecasts

This course is aimed at practitioners who wish to learn the most up-to-date techniques to generate both short and long-term traffic forecasts, including how to utilize appropriate market data, understanding how successful your target route can be, and tips on how to pitch to the airlines. Delegates will also learn different methodologies to produce both qualitative and quantitative forecasts while running practical “hands on” exercises throughout the course.

Marketing to Airlines and Implementation of Route Support Deals

A course designed for individuals who have direct responsibility for, or involvement in, the marketing of airports and destinations to airlines and negotiating incentives with airlines, in support of an air service development strategy. Will appeal to experienced B2B marketers, route developers and those appointed to an aviation marketing function.

Cost for full programme: £2868.00 GBP + VAT